why your ad spend iSn't working as hard as you think
signal loss since iOS 14 privacy changes
of conversion events missing due to ad blockers and privacy defaults
of offline conversions visible to ad platforms for most lead gen businesses
Every day this continues, your campaigns underperform. Not because they're bad campaigns. Because the data behind them is incomplete.
eight dimensions. every blind spot exposed.
Not a surface check. A full scan of your tracking infrastructure — from pixel installation to data freshness to privacy compliance.
Pixel and Tag Presence
Are your tracking pixels installed and firing? Missing or misconfigured pixels mean your ad platforms are operating without eyes.
Conversion Event Setup
Are custom conversion events defined and triggering correctly? Without them, platforms can't tell a page view from a purchase.
Server-Side / CAPI Status
Is server-side tracking configured? Browser-based tracking alone loses 30–40% of events to ad blockers and privacy restrictions.
Offline Conversion Tracking
Is your CRM data flowing back to your ad platforms? For lead gen businesses, this is the difference between optimising for form fills and optimising for revenue.
Data Freshness
Is your conversion data arriving in real time, or stale and delayed? Algorithms that optimise on yesterday's data make tomorrow's decisions with one hand tied.
Consent and Privacy Compliance
Are your consent banners and privacy controls properly implemented? Misconfigured consent blocks legitimate data collection.
Cross-Platform Discrepancy
Do conversion counts match between Google Analytics, Google Ads, Meta, and TikTok? Discrepancies signal data integrity issues.
UTM Integrity
Are your UTM parameters consistent, correctly structured, and properly parsed? Broken UTMs mean misattributed traffic and polluted analytics.
60 seconds. three steps. full diagnosis.
Enter Your URL
Type in your website address. That's all we need to start scanning.
Connect Your Ad Accounts
Grant read-only access via secure OAuth. We never store credentials. We never modify anything.
Get Your Tracking Health Report
Within 60 seconds: a Tracking Health Score (0–100), a breakdown across all 8 dimensions, severity-coded issues, and plain-English explanations.
here's what your report looks like
Tracking Health Score
questions before you run it? fair enough.
most advertisers are missing 30–40% of their convErsion data. where do you stand?
The Audit takes 60 seconds. It scans 8 dimensions of your tracking infrastructure. It scores your setup out of 100 with severity-flagged issues and plain-English explanations. Free. The report is yours. No strings.