your tracking infrastructure — built, verified, and monitorEd.
Kazam builds your complete tracking infrastructure — pixels, server-side CAPI, CRM connections, offline conversions, lifetime value data — then runs every event through a 7-phase verification process and hands you a Crystal Ball Dashboard to prove it all works. Five to ten weeks. Done.
Done-For-You Tracking Implementation
who the setup is for
The Setup is for businesses that run serious paid media and need their tracking infrastructure to match the scale of their spend.
Lead Generation Businesses
Offline conversions invisible to ad platforms
Where leads convert offline — in your CRM, on the phone, in meetings — and your ad platforms can’t see any of it.
Learn moreEcommerce Brands
Repeat purchase data never reaches platforms
Where first-transaction tracking exists but repeat purchase data and lifetime value never reach your ad platforms.
Learn moreAgencies
One broken pixel cascades across portfolios
Managing multi-platform campaigns across client accounts, where one broken pixel cascades into bad optimisation across the entire portfolio.
Learn moreMarketing Teams
DIY tracking that broke silently
That have already tried DIY tracking setup and discovered it’s harder, slower, and more fragile than it looks.
Learn morethe 8 deliverablEs
A done-for-you engagement. We build your entire tracking infrastructure from the ground up, test every event against real data, and hand you a system you can verify.
Tracking Audit
Full audit across pixel health, event configuration, server-side status, CRM connectivity, data freshness, consent compliance, cross-platform discrepancies, and UTM integrity.
Ad Platform Tracking
Conversion tracking configured across every platform you run. Pixels installed correctly. Events mapped to the actions that matter to your business.
Server-Side / CAPI Implementation
Server-side tracking sends data directly from your server to ad platforms. No browser dependency. No data loss from ad blockers or iOS restrictions.
CMS Integration
Tracking integrated at the CMS level — WordPress, WooCommerce, Shopify, or custom-built. Pixels and events fire reliably across every page and checkout flow.
CRM and Offline Conversion Setup
Your CRM connected to your ad platforms. Pipeline stages become conversion events. Closed deals flow back so algorithms optimise for revenue, not form fills.
Lifetime Value Data Integration
Revenue backend connected so ad platforms see repeat purchases and true customer lifetime value — not just the first transaction.
Testing and Verification
Every event tested end-to-end with real data. CAPI delivery rates verified. Match quality validated. Data freshness confirmed against a 48-hour tolerance window.
Handover and Crystal Ball Dashboard Access
Crystal Ball Dashboard access, walkthrough call, and written documentation. Your tracking is yours — you understand it and can see it working.
the procEss
Typical engagement: 5\u201310 weeks depending on the number of platforms, CRM complexity, and scope of offline conversion tracking.
Scoping call. Map tech stack, platforms, CRM, goals.
Full infrastructure audit. Every issue categorised by severity.
Design tracking architecture, then implement pixels, CAPI, CRM connections.
End-to-end testing of every event. Match quality validation.
Crystal Ball Dashboard access, documentation, and post-handover review.
three tierS
Every tracking setup is different. The scope depends on how many platforms you run, whether you need CRM and offline conversion tracking, and how complex your data flows are.
platformS we work with
Ad Platforms
CMS / Website
CRM / Offline
Analytics
the crystAl ball dashboard
Every Setup includes free, permanent access to your Crystal Ball Dashboard. It answers one question: Is my tracking working right now?
CONVERSION EVENTS
CAPI DELIVERY
EVENT MATCH QUALITY
every day with broken tracking is a day your cAmpaigns optimise on bad data.
The Setup fixes your tracking infrastructure once, properly, and gives you a Crystal Ball Dashboard to prove it keeps working.