you'rE losing 30-40% of your conversion data.
Ecommerce Tracking
Privacy changes gutted browser-based tracking. Your ad platforms are optimising on partial data — and your campaigns are paying the price. Kazam rebuilds your ecommerce tracking from the server up, so platforms see every purchase, every repeat buyer, and every dollar of lifetime value.
the tracking gap that'S draining your roas
The old model was simple. A pixel on your thank-you page fired when someone bought. That model is gone.
Ad Blockers
Roughly 30% of desktop users run ad blockers that prevent your conversion events from ever firing. Those purchases still happen. Your ad platform just never sees them.
iOS App Tracking Transparency
When Apple gave users the option to opt out of cross-app tracking, the majority did. Meta, TikTok, and Google lost direct visibility into a significant share of iOS conversions overnight.
Cookie Deprecation
Third-party cookies — the backbone of browser-based attribution for two decades — are being phased out. Every browser is restricting them. The tracking infrastructure most ecommerce brands rely on was built for a world that no longer exists.
Your ROAS isn't declining because your creative got worse. It's declining because your platforms are flying blind.
we make every conversion visible
Your tracking is broken. We fix it. Not with a dashboard you have to learn. Not with a tag you have to manage. Kazam builds the infrastructure itself — server-side, privacy-proof, and done for you.
Server-Side Tracking
Your conversion data stops depending on the browser. Server-side tracking sends events directly from your server to ad platforms via CAPI. Ad blockers can't strip events they never touch.
Enhanced Conversions
Your match rates go up. Attribution gaps go down. Hashed first-party data matches purchases back to ad clicks across devices, browsers, and cleared cookies.
Lifetime Value Data Passback
Your ad platforms learn which customers come back. Platforms that see LTV data optimise for high-value customers — not just any conversion.
Cross-Platform Consistency
One source of truth across every ad platform. Same events, same attribution logic, same data. When you pull reports from Google and Meta, the numbers agree.
two versions of your ad account. same budgEt. different data.
| Metric | Without Kazam | With Kazam |
|---|---|---|
| Conversion visibility | 60-70% of purchases reach your ad platforms | 90-95% of purchases reach your ad platforms |
| Attribution | Cross-device and cross-browser journeys lost | First-party data matches purchases to clicks |
| Repeat customers | Invisible — every buyer looks like a first-timer | LTV data flows to platforms. Algorithms optimise for your best customers. |
| Platform alignment | Google says one thing. Meta says another. Neither matches Shopify. | One source of truth. Deduplicated. Consistent across every platform. |
| Budget allocation | Based on incomplete data and platform guesswork | Based on actual purchases, actual revenue, actual customer value |
| Your role | Manage pixels, debug tags, chase discrepancies | Run campaigns. We handle the infrastructure. |
The brands getting this right aren't spending more. They're seeing more.
what happens when the data gets fixEd
The Problem
A DTC brand spending $80K+/month on paid media couldn't reconcile platform-reported ROAS with actual revenue. Meta was reporting 40% fewer conversions than Shopify recorded.
The Solution
Full server-side tracking implementation across Google Ads and Meta. Enhanced conversions configured with hashed first-party data. LTV data passback connecting repeat purchase history to both platforms.
Results
| Metric | Without Kazam | With Kazam |
|---|---|---|
| Conversions attributed (Meta) | 58% of actual | 94% of actual |
| ROAS (blended) | 1.8x | 3.2x |
| Platform data match rate | 41% | 89% |
We thought our campaigns were underperforming. Turns out, we just couldn't see half the results. Once Kazam fixed the tracking, we finally saw the real number.
four steps. full visibility. zero haSsle.
The Audit
We scan your tracking infrastructure across 8 dimensions in 60 seconds. You get a Tracking Health Score with a severity-flagged breakdown of every gap. Free. No commitment.
Learn moreThe Setup
Our team builds your complete tracking infrastructure — server-side CAPI, enhanced conversions, LTV data passback, pixel recovery, cross-platform deduplication. You don't touch a line of code.
Learn moreCrystal Ball Dashboard
Once your tracking is live, the Crystal Ball watches over it 24/7. Real-time visibility into conversion events, CAPI delivery rates, match quality scores, and data freshness.
Learn moreThe Retainer
Tracking isn't set and forget. Platforms update their APIs. Your site evolves. Privacy regulations change. The Retainer keeps your tracking infrastructure current and accurate.
Learn moreAd Platforms
Ecommerce
Analytics
questions we hear from ecommerce tEams
your platforms are optimising on a fraction of your data. that stops today.
Every day your ad platforms run on incomplete data is a day they allocate budget to the wrong campaigns, miss your best customers, and report numbers that don't match reality. The Audit takes 60 seconds. It scans your tracking across 8 dimensions and shows you exactly where the gaps are — free, no commitment.
And just like that — you'll see what your platforms can't.