trackinG isn’t set and forget.
Ad platforms update their APIs. Privacy regulations evolve. Your website changes. New campaigns need new events. Without ongoing management, tracking infrastructure drifts — silently, constantly — until the data your campaigns depend on stops reflecting reality.
The Retainer keeps your tracking accurate, compliant, and performing. Continuously monitored. Proactively maintained. So your campaigns always optimise on data you can trust.
what changeS without warning
Your tracking infrastructure is not a static build. It is a living system connected to platforms, browsers, regulations, and websites that change on their own schedule — not yours.
Ad Platform API Updates
Google, Meta, and TikTok push API changes multiple times per year. A CAPI endpoint that passed verification in January may silently stop passing data after a version deprecation.
Privacy and Consent Regulation
Consent frameworks evolve. Browser policies tighten. What was compliant six months ago may not be today. Non-compliant events get silently dropped.
CRM and Pipeline Evolution
Your sales team adds a new stage. Someone renames a field. Each change can break the mapping between your CRM data and your ad platforms.
Website and CMS Changes
A developer pushes a plugin update. A new landing page goes live without tracking. Conversion events vanish without a single error message.
Data Drift
Match quality scores drop. Deduplication rules drift out of alignment. Event parameters no longer conform to updated schemas. Gradual enough to miss. Significant enough to cost you.
what the retainer covers
Every tier of The Retainer is built on the same core capabilities. The difference is depth, speed, and how proactively we work on your behalf.
Continuous Monitoring
Infrastructure watched around the clock. Event volume, CAPI delivery, match quality, data freshness, and consent compliance tracked in real time.
Proactive Optimisation
We actively tune match quality scores, optimise event parameters, and refine data flows to keep tracking performing at its peak.
API Change Management
When platforms update APIs, we handle the migration before the old version stops working.
Priority Support
Tracking issues don’t wait for business hours. Something looks wrong? We investigate and resolve it.
Monthly Reporting
Plain-English summary of tracking health every month. What we monitored, optimised, and what is coming.
CRM Integration Updates
New fields, stages, workflows — each change flows through to your ad platforms so offline conversion data keeps flowing.
choosE the level that fits
Three tiers. Each designed for a different stage of tracking maturity and a different level of hands-on involvement. No lock-in contracts.
built for how you operatE
Lead Generation Businesses
Your CRM-to-platform connection is only as reliable as the maintenance behind it.
The Retainer keeps your offline conversion data flowing accurately, every day, without you thinking about it.
Learn moreEcommerce Brands
Server-side infrastructure requires maintenance. CAPI endpoints change. Match quality degrades.
The Retainer keeps your server-side tracking performing at the level it was built to.
Learn moreAgencies
Client changes are potential tracking breaks across any account.
The Retainer gives you a single partner managing tracking health across your entire portfolio.
Learn moreyour trAcking health, visible in real time
Every Retainer client gets full access to the Crystal Ball Dashboard — the same monitoring layer that powered your Setup verification, now running continuously.
We assumed our tracking was fine after the initial setup. Six weeks later, Kazam flagged a Meta API change that had silently dropped our match quality score from 8.2 to 4.1. Without The Retainer, we would have lost weeks of campaign data before anyone noticed.
common questionS about the retainer
your trAcking worked on the day it was set up. does it still work today?
Every API update, every privacy change, every website edit is an opportunity for your tracking to silently break. The Retainer makes sure someone is always watching — and always fixing.