Average reduction in cost per lead
Average ROAS after full tracking setup
More conversions attributed across platforms
Results from Kazam tracking engagements. Individual outcomes vary by platform, vertical, and existing infrastructure.
lead genEration: crm connected to ad platforms
The Problem
This client was generating leads through Google Ads and Meta — hundreds of form fills per month. But their ad platforms had no visibility into what happened after the click. Every lead looked identical to the algorithm. A tyre-kicker who filled out a form and ghosted was weighted the same as a prospect who signed a six-figure contract.
The Solution
Connected CRM to ad platforms using server-side tracking and offline conversion imports. Every pipeline stage — from initial enquiry through to closed-won — was mapped as a conversion event and fed back to Google Ads and Meta. The algorithms stopped optimising for form fills. They started optimising for revenue.
Results
| Metric | Without Kazam | With Kazam |
|---|---|---|
| Cost per lead | High (baseline) | 28% reduction |
| Conversion events tracked | 1 (form fill) | 5 pipeline stages |
| Revenue attribution | None | Full pipeline visibility |
| Optimisation speed | Monthly manual reports | Real-time via Crystal Ball |
We knew our tracking was incomplete, but we didn’t realise how much it was costing us. Once Kazam connected our CRM to our ad platforms, our campaigns started finding the right people — not just the cheapest clicks.
If your ad platforms can’t see past the form fill:
Run The Auditecommerce: server-side tracking + ltv data
The Problem
This ecommerce brand was running significant ad spend across Google and Meta. Their pixel-based tracking was reporting roughly 60% of actual conversions. The rest vanished: blocked by ad blockers, killed by iOS ATT, or dropped by browser privacy restrictions. The platforms treated a first-time buyer and a loyal customer identically.
The Solution
Rebuilt tracking from infrastructure up. Server-side CAPI implemented for Google and Meta. Enhanced conversions configured with hashed first-party data. Lifetime value data integrated so platforms distinguish one-time buyers from high-value repeat customers.
Results
| Metric | Without Kazam | With Kazam |
|---|---|---|
| ROAS (blended) | Below target | 3.2x |
| Conversions tracked | ~60% of actual | 95%+ server-side verified |
| LTV data flowing | No | Yes — repeat purchases visible |
| Attribution confidence | Low | High — server-side verified |
We were making budget decisions based on data we now know was missing a third of our conversions. Kazam didn’t just fix our tracking — they changed what we could see.
If your ad platforms are working with partial data:
Run The Auditmulti-platform: unified attribution acroSs 3 platforms
The Problem
This advertiser ran campaigns across Google Ads, Meta, and TikTok simultaneously. Each platform reported its own conversion numbers. None of them agreed. Total conversions reported exceeded actual sales by over 40%. Nobody could answer: which platform is actually driving results?
The Solution
Implemented server-side tracking across all three platforms with a unified data layer. Deduplication rules ensured each conversion counted once. Crystal Ball provided discrepancy alerts when numbers diverged by more than 5%.
Results
| Metric | Without Kazam | With Kazam |
|---|---|---|
| Verified conversions | Baseline | 47% increase |
| Cross-platform consistency | Platforms contradicted | Unified server-side data |
| Over-attribution | ~40% inflation | <5% variance |
| CAPI active | 0 of 3 platforms | 3 of 3 platforms |
For the first time, we could look at one dashboard and know — actually know — where our results were coming from. We reallocated 30% of our budget within the first month.
If your platforms can’t agree on what’s working:
Run The AuditThree different businesses. Three different verticals. Three different platform configurations.
Same underlying problem: their ad platforms were making decisions on incomplete data. And the same fix: get the right data flowing, verify it's accurate, and keep it that way.
That's what Kazam does. Nothing more. Nothing less.
want to see what kazam would find in your setup?
The Audit scans 8 dimensions of your tracking infrastructure in 60 seconds. No commitment. No sales pitch. Just a clear picture of where you stand.