your ad platforms don’t know which leadS actually Closed .
Google Ads optimises for form fills. Meta optimises for form fills. Neither can see the phone call, the sales meeting, or the signed contract that followed. Kazam connects your CRM to your ad platforms — so they optimise on revenue, not guesses.
form fills are not revenuE.
Your ad platforms see one thing: someone filled out a form. That's where their visibility ends.
They don't see the follow-up call. They don't see the email chain. They don't see the three-week sales cycle, the proposal, the negotiation, or the signed contract. They don't see the lead that looked perfect on paper but never picked up the phone.
So what happens? Google and Meta do exactly what you told them to: they find you more people who fill out forms. Not more people who become clients.
The conversion that matters happens in your CRM. Your ad platforms have zero visibility into it.
of offline conversions reach most ad platforms by default
Your platforms are optimising on partial data.
average CPL reduction after CRM-to-platform connection
When algorithms see revenue, they stop chasing volume.
attributed revenue in a typical lead gen monthly report
You can’t prove ROI if your data stops at the form fill.
we connect your crm to your ad plAtforms.
Your CRM already knows which leads closed. It knows the deal value, the pipeline stage, and the timeline. Kazam builds the connection.
CRM-to-Ad Platform Connection
Pipeline stages become conversion events. We connect your CRM — HubSpot, Salesforce, GoHighLevel — directly to Google Ads, Meta, and TikTok. Each stage fires as a conversion event back to the platform.
Offline Conversion Tracking
Calls, emails, meetings — attributed back to the ad click. Kazam sets up offline conversion tracking so each touchpoint is connected to the original ad click.
Server-Side Tracking
Your data gets through. Every time. Server-side tracking sends data directly from server to platform — bypassing the browser entirely. Ad blockers can’t strip events they never touch.
Pipeline Value Passback
Revenue data, not just conversion counts. When you pass actual revenue values back, the algorithm optimises for high-value outcomes, not just high-volume outcomes.
what happens when your platforms see the full picture.
The Problem
Generating 200+ leads per month through Google Ads and Meta. Cost-per-lead was $45. Fewer than 15% of leads progressed past the first call. The real cost per qualified opportunity was over $300 \u2014 and the ad platforms had no idea.
The Solution
Connected CRM to both Google Ads and Meta. Pipeline stages — qualified, proposal sent, closed won — fed back as offline conversion events with actual deal values.
Results
| Metric | Without Kazam | With Kazam |
|---|---|---|
| Cost per lead | $45 | $38 |
| Cost per qualified opportunity | $310 | $112 |
| Leads past first call | 15% | 34% |
We always suspected our lead quality was inconsistent, but we couldn’t prove it to the platforms. Once Kazam connected our CRM, we could see exactly which campaigns were driving revenue.
four steps. full viSibility.
The Audit
We scan your tracking infrastructure across eight dimensions and generate a Tracking Health Score. Free. Sixty seconds. No commitment.
Learn moreThe Setup
We build the full connection: CRM-to-ad-platform integration, offline conversion tracking, server-side CAPI, and pipeline value passback. Typical timeline: 5–10 weeks.
Learn moreCrystal Ball Dashboard
Your tracking health, live. The Crystal Ball monitors your conversion events, CAPI delivery, match quality scores, and offline conversions in real time.
Learn moreThe Retainer
Tracking is not set-and-forget. Platforms update their APIs. Your CRM evolves. The Retainer keeps everything running.
Learn morewill it work with your stAck?
Almost certainly.
Ad Platforms
CRM
Website / CMS
Analytics
Don't see your platform? Talk to us. We've connected stacks that would make most engineers wince.
common questions
your crm has the datA. your ad platforms need it.
Every month you run campaigns without connecting your CRM to your ad platforms is a month your algorithms optimise for the wrong outcome. The Audit shows you exactly where the gaps are — free, in sixty seconds, no strings attached.